hololive Dreams takeover launches across seven cities

QualiArts says the first official hololive game, hololive Dreams, is in the middle of a seven-city advertising push spanning Asia, North America and Japan. The campaign uses trains, giant screens and 3D billboards to boost visibility for the free-to-play rhythm RPG and its talents.

Why it matters: - The campaign gives hololive Dreams a global street-level marketing push across seven major cities. - The activations are designed to build awareness for the first official hololive game and drive attention beyond digital channels. - The rollout spans Tokyo, Osaka, Taipei, Seoul, Jakarta, Los Angeles and New York.

What happened: - QualiArts announced that the “holodori Takeover” is underway for hololive Dreams, also called holodori. - The game is jointly developed and operated with COVER Corporation. - The campaign features videos, large-scale ads and city-specific activations. - The first wave began on Monday, September 7, in Osaka, Taipei, Seoul and Jakarta. - Tokyo activations followed with a holodori-wrapped Yamanote Line train starting Friday, September 18. - New activations also began on Tuesday, September 22, in Tokyo, Seoul, Los Angeles and New York.

The details: - Tokyo features a holodori-wrapped train on the Yamanote Line through Friday, October 2, 2026, scheduled. - The Tokyo train includes holodori designs on the exterior and game-related content inside. - A 3D billboard of Tokino Sora is running on Cross Shinjuku Vision in Shinjuku through Monday, September 28, 2026. - The Shinjuku display includes a special voice message. - Seoul features the giant K-POP SQUARE screen in Gangnam through Wednesday, September 30, 2026. - A 3D billboard visual of Otonose Kanade began there on Tuesday, September 22. - Los Angeles is airing a 3D billboard visual of Mori Calliope on The Moxy Spectacular through Monday, September 28, 2026. - New York is running holodori videos and talent messages in Times Square through Monday, September 28, 2026. - Jakarta is airing special videos featuring all hololive Indonesia talents at LED Ratu Plaza. - Jakarta’s current phase features ID 3rd Generation from Tuesday, September 22, through Wednesday, September 30, 2026. - Osaka and Taipei carried the first campaign wave from Monday, September 7, through Sunday, September 13, 2026. - Osaka screens in Umeda, Namba and Shinsaibashi ran music videos written exclusively for holodori and other visuals. - Taipei ran holodori videos for three hours each day on a large LED screen in Ximending. - Taipei also showed special messages from 12 hololive talents. - The Taipei ads are also available on the official holodori Traditional Chinese Instagram account: Official holodori Traditional Chinese Instagram. - holodori is a free-to-play rhythm RPG with in-app purchases. - The game is available on iOS, Android and Steam. - The official website is Official website. - The official Japanese X account is @hololive_dreams. - The official English X account is @holo_dreams_en.

Between the lines: - The campaign mixes transit ads, digital billboards and talent-focused video content to make the game visible in everyday urban settings. - City-specific creative gives each market tailored content rather than a single global ad buy. - The use of character-specific visuals suggests QualiArts is leaning on hololive’s talent identities to deepen fan engagement.

What's next: - Several activations are still live through late September and early October, depending on city and venue. - QualiArts says locations, schedules and content can change or be canceled without notice. - The company also asks people not to contact railway staff about train formations or operating schedules. - Photos should be taken safely with attention to pedestrians and traffic.